Emojis have become a language that people use these days, they have become popular that all keyboards and brands are using them. in 2016 Pepsi took the trend like no one else. More than 70 global and local uniquely designed emojis, they appeared everywhere and people loved them. They were printed on cans, bottles and cups all over the world, in TV ads, and on social media. These videos were created to add a character to each emoji and imbed them within usual situation that are relevant to the region. They were social by design and delivered on placing the emojis within the heart of Pepsi's personality; Live For Now.